HubSpot Inbound

A four-day creative festival built for connection and momentum.

A four-day, festival-style experience designed to inspire connection, momentum, and community across diverse professional audiences.

Services
Experience Design, Spatial Design, Creative Direction
Client
HubSpot
Year
2022
Challenge

Transform a standard multi-day conference into a dynamic, community-driven experience that feels less like a corporate event and more like a creative festival — one that appeals to diverse professionals across industries.

Goal

Craft a four-day immersive event with standout stages, breakout zones, interactive environments, and curated experiences that foster connection, inspiration, and community under the auspices of HubSpot’s brand values.

Result

A memorable, energizing event that redefined what a business conference could feel like.

A dynamic, festival-like gathering that strengthened HubSpot’s community and delivered a standout experience for thousands of professionals.

Experience Design

We crafted a four-day journey filled with breakout sessions, interactive activations, and speaker-driven moments that foster genuine relationship-building and meaningful professional growth.

Creative Vision

Playful experiential elements, interactive installations, and carefully curated environments shaped a truly memorable INBOUND. We developed the full visual and spatial identity—from main stages to sponsor activations—anchored in the theme Built by You, Connected by HubSpot.

Stage & Environment Design

Stages were intentionally designed for both in-person and virtual audiences, with breakout spaces integrated across the show floor to create a vibrant, festival-like flow.

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