Impossible Shot 1.0
Services
Spatial Design, Event Strategy, Creative Direction
Client
U.S. Army
Year
2023
Challenge
Design an activation at NCAA March Madness that stands out — something bold, unconventional, and memorable, in a space saturated with high-energy basketball fans and distractions.
Goal
Create a nearly impossible 40-foot basketball challenge that becomes achievable only through teamwork and Army ingenuity.
Result
A headline-grabbing stunt that delivered ~81,500 on-site impressions, ~1,127 engagements, and ~774 leads.* It turned skepticism into awe — and demonstrated that with the right tools and teamwork, the impossible becomes possible.
Impossible Shot 2.0
Services
Creative Direction, Wayfinding, Event Production
Client
U.S. Army
Year
2024
Introduction
Impossible Shot 2.0 features two giant 55-foot basketball lanes with hoops elevated to 20 feet, creating one of the most extreme Pop-A-Shot challenges ever built. Players step up to a touch-screen-controlled, basketball-launching Towed Mortar and go head-to-head to see who can sink the most shots in a 40-second duel.
Next project
Ultimate Catch
Services
Experience Design, Interactive Activation, Spatial Design
Client
U.S. Army
Year
2025
Introduction
A five-sided, 34-foot football challenge where fans step into the roles of quarterback, receiver, and coach—experiencing firsthand how real Army teamwork turns the impossible into achievable.
A high-adrenaline, crowd-stopping attraction that showed how Army teamwork translates into real-world potential. Engagement soared, and fans walked away understanding the Army’s ethos through action, not explanation.