Hi, Iā€™m Samra

Creative director with a passion for architecture, brand design, art, human interaction and technology. I help brands transform ideas into immersive experiences that captivate heart and mind.

With my superpowers in concepting, design, 3D rendering, and UI/UX, I direct and create spectacular worlds where digital and sensory realms collide.

Experiential alchemy is my favorite wizardry.

What i do in my free time

Cat mom duties

Being a cat mom is usually chill until Ollie decides to completely reject his cat meals - this guy keeps me on my toes, always curious and playful.

Mentor Chicago Public Schools

Since 2019, I've been mentoring Chicago Public School kids in design education every summer through a partnership with the NEIU TRIO SSS program.

In 2020, I started sourcing handmade South Asian jewelry directly from artisans, helping empower them to earn directly from their creations and bringing their craft to the USA. Follow on Instagram

Source artisan jewelry