GitHub Universe transformed the Palace of Fine Arts into a vibrant, festival-style environment filled with custom installations, immersive lounges, and collaborative spaces.
Services
Client
Year
Challenge
Reimagine a historic, formal venue — the Palace of Fine Arts — as a vibrant, creative hub that reflects open-source, developer culture while housing 30 + sponsor brands without diluting the core brand identity.
Goal
Design and build a fully custom, art-driven environment: immersive installations, lounges, demo zones, sponsor activations — all rooted in GitHub’s brand DNA, but reimagined through a festival-style, open-source inspired lens that encourages exploration, collaboration, and wonder.
Result
A festival-like, bespoke world where developers, partners, and attendees experienced a unified, discovery-driven space.
The environment elevated GitHub’s flagship conference, delivering strong engagement, standout visual identity, and deep resonance with both tech and creative audiences.
Custom Activations
We created fully bespoke installations—from interactive art pieces to developer hangouts and lounge spaces—that elevated engagement and brought each sponsor brand to life. Nothing was off-the-shelf; every element was curated, crafted, and purpose-built.
Developer Lounge
A hybrid art installation and demo-forward lounge encouraged authentic interaction between developers, technical leaders, and GitHub’s product ecosystem.
A festival-style “Sponsor Alley,” featuring customized brand activations, lounges, and booths that aligned each sponsor’s purpose with GitHub’s visual and experiential identity.
Stage in the Round
We introduced GitHub’s first-ever stage-in-the-round, doubling as three breakout rooms. This circular design created a dynamic 360° experience, enhanced sightlines, and increased seating efficiency across the venue.
