MOLSONCOORS 2018 - MULTI-BRAND SHOWCASE
Services
Experience Design, Spatial Design, Environmental Branding
Client
MolsonCoors
Year
2018
Challenge
Bring 22 distinct beverage brands to life inside one massive convention hall without overwhelming guests or losing brand clarity
Goal
Design individual, on-brand environments while maintaining a cohesive visual language. Smart wayfinding, footprint planning, and immersive staging ensured the space felt lively, not chaotic.
Result
An 80,000+ sq-ft showcase where each brand had a unique, memorable presence. The experience balanced energy with clarity, delivering strong engagement and a smooth attendee flow year after year.
MOLSONCOORS 2020 - THEMED WORLDS
Services
Creative Direction, Wayfinding, Event Production
Client
MolsonCoors
Year
2020
Challenge
Reinvent the experience after several years—moving beyond booths and exploring deeper, story-driven environments that represent real brand contexts.
Goal
Create three immersive worlds (Premium Beer, Beyond Flavor, LDACS) that mirror lifestyle moments—speakeasies, rooftop bars, tailgates, gaming lounges—where guests naturally connect with each brand.
Result
A more narrative-driven, sensory-rich experience that elevated brand storytelling and gave distributors fresh ways to interact with the portfolio.
