A cinematic, global reveal celebrating the Galaxy’s tenth anniversary through immersive stage design and broadcast innovation.
Services
Experience Design, Stage Design, Environmental Design
Client
Samsung
Year
2018
Challenge
Celebrate the Galaxy phone’s tenth anniversary with an unforgettable reveal for both live and global livestream audiences.
Goal
Build a cinematic stage environment using advanced LED architecture, synchronized lighting, and broadcast strategy to elevate the unveiling.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result
A stunning “From Now to Next” showcase featuring a custom five-piece LED stage, choreographed lighting, and a 12-camera broadcast that captivated millions.
From Now to Next — Stage Design
A custom five-piece LED stage—hero screen, canopy, floor LED, and two curved screens—created a cinematic unboxing environment. The bold, towering setup became a powerful canvas for content, supported by a 12-camera broadcast strategy so remote viewers never missed a moment.
A Kaleidoscope of Color — Lighting
Lighting was fully choreographed with screen content to shape immersive moods. Each moment pull audiences deeper into the story through color, motion, and atmosphere.
