Music festivals aren’t just about the bands. They’re about having a larger-than-life experience, and then sharing it with everyone you know. The U.S. Army’s music band As You Were is not only giving fans a great show, but plenty to post about, too. U.S. Army connects with music festival goers, In this unique activation music lovers learn about the the As You Were band, its members and the role that musicians have played throughout Army history.
Key role:
Concept development
3D renderings + animations
Production oversight
The Foxtrot Hotel
U.S.Army X As You Were
The U.S. Army and As You Were are inviting festival goers to come hunker down with them between sets at our “Foxtrot Hotel.”
3D Concept Animation
Our footprint become the hottest and most memorable spot at the festivals with ‘Army-meets-rock’ themed art installations and surprises around every corner.
